Fewer locations and fewer patrons regularly attending events at each location means a smaller collective audience. Unlike local entertainment (bands, etc.), sporting events have broad-based appeal, draw consistent audiences across multiple venues, and already have loyal advertisers/sponsors.
Digital Out Of Home (DOOH) is an evolving component of what's referred to as Over The Top (OTT) advertising. While still very early, OTT aims to incorporate digital signs, beacons, and other land-based consumer touch-points into traditional Mobile, Internet & Television advertising campaigns.
Initially, existing sponsors of televised sporting events will likely advertise similar content on digital signs. However, as the network grows we'll be concentrating our sales efforts on more sector-specific advertisers such as ride-sharing companies, beverage brands, etc. because the increased relevance of where and when ads appear often yields significantly higher price-points.
If you received a promo code, you are among the first 100 N.J. network members, and your Terms & Conditions do not limit your monthly share of gross profits from advertisements aired in your venue. If you are not one of the first 100 N.J. network members, your Terms & Conditions will limit your monthly share of gross-profits to $2,000 per month.
All locations begin with 22.5" all-in-one "anchor" units, which are significantly more advanced than larger and smaller support screens that can be connected at a later point. All units come with wall or post mounting equipment and installation instructions, if not installed by Divvy personnel.
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*NJ ABC prohibited advertisements are not accepted